Incogni vs DeleteMe (2026) — Which One Should You Buy?
Quick Verdict
DeleteMe is the better product for most people. It covers 750+ data broker sites versus Incogni’s 159, asks for more personal details so its removals are more accurate, produces higher-quality reports, and includes a custom removal request feature that Incogni does not have.
The exception: if you are on a budget, want a monthly subscription, or live outside the US — Incogni is the clear pick. It costs $6.49/month annually versus DeleteMe’s $10.75/month, you can cancel at any time, and it is the only option of the two that works internationally.
How We Tested Incogni and DeleteMe
Most head-to-head comparisons of data broker removal services are fundamentally flawed. If you sign up for Service A first, it removes your listings. When Service B starts, most of those listings are already gone — and the comparison becomes meaningless.
Here is how we avoided that problem. We signed up for DeleteMe in 2022, used it for a full year, then canceled. We then let the subscription lapse for more than six months — long enough for data broker sites to re-harvest our personal information and rebuild profiles. Only after that gap did we sign up for Incogni.
This gave each service a genuinely clean slate to work with and made the side-by-side comparison as close to apples-to-apples as this category allows.
DeleteMe vs Incogni: Side-by-Side Comparison
| Feature | DeleteMe | Incogni |
|---|---|---|
| Best For | Most comprehensive removal | Budget & international users |
| Sites Covered | 750+ | 159 |
| Removal Accuracy | ✅ Detailed profile matching | ⚠️ Shallow matching (name + DOB only) |
| Custom Removal Requests | ✅ Flag specific listings | ❌ |
| Email Masking Tool | ✅ Included | ❌ |
| Report Quality | ✅ Premium PDF reports | ⚠️ Email template |
| Report Frequency | Quarterly (4x/year) | Monthly (12x/year) |
| Dashboard Filters | ❌ | ✅ Threat level, status, type |
| International Coverage | ❌ US only | ✅ US, UK, EU, Canada |
| Monthly Billing | ❌ Annual only | ✅ Monthly or annual |
| Annual Price | $10.75/mo ($129/year) | $6.49/mo ($77.88/year) |
| Monthly Price | Not available | $12.98/month |
| Our Rating | 4.5/5 | 4.1/5 |
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DeleteMe vs Incogni Signup: Why Slower Onboarding Produces Better Removals
Both services take less than 10 minutes to sign up for. Incogni is faster. But as we will explain, faster is not better here.
Incogni’s signup asks for: one email address, your name, and a date of birth. That is it.
DeleteMe’s signup asks for: your name, current address, past addresses, all email addresses you use, and even offers a field to upload a photo of your driver’s license.
The instinct to give less personal information to yet another third-party service is understandable. But the logic of what makes a data broker removal service effective works against that instinct. The more accurately a service can identify who you are, the more confidently it can confirm that a listing is actually yours before removing it.
When Incogni only knows your name and a birth date, it is casting a wide net and removing anything that could plausibly be you — including listings that may belong to someone with a similar name in a different state. When DeleteMe knows your current address, your past addresses, and your email history, it builds a precise profile of who you actually are.
That distinction matters when you look at the first reports.
Data Broker Removal Results: Incogni vs DeleteMe After One Week
After roughly a week of being signed up for each service:
DeleteMe: Reviewed 3,610 listings. Removed from 57 of them.
Incogni: Sent 123 removal requests. Completed 60.
At a glance, those numbers look similar — even slightly in Incogni’s favor on completed removals. But the context changes the interpretation entirely.
DeleteMe reviewed 3,610 listings because it built a detailed profile from detailed onboarding questions. When it identified 57 listings to remove, there is strong reason to believe all 57 were genuinely for the right person.
Incogni’s 60 “completed” removals came from a shallower profile. Given how little information Incogni asked for at signup, some of those 60 removed listings were almost certainly not the right person. Incogni’s volume approach means it casts the widest possible net and removes anything that could plausibly match — including profiles that belong to someone else with the same name.
This is not a flaw unique to Incogni — it is the inherent trade-off of a volume-first automated approach. But it does mean DeleteMe’s lower removal number likely represents more accurate, higher-quality removals.
Site Coverage Comparison: DeleteMe 750+ vs Incogni 159
This is the most significant feature gap between the two data broker removal services.
DeleteMe covers 750+ data broker and people-search sites.
Incogni covers 159 data broker sites at the time of this review.
There is no framing that makes 159 sites look comparable to 750+. If comprehensive coverage of the data broker landscape is your goal, DeleteMe has a substantial advantage.
That said, there is a nuance worth noting. Incogni covers some private marketing databases and specialty databases that DeleteMe does not include in its removal scope. There is not complete overlap between what these two services cover — each removes you from some sites the other does not reach. Incogni also removes you from some private databases used for targeted marketing and advertising, which DeleteMe does not address.
But Incogni misses some of the most basic, high-profile people-search sites — including Radaris and Spokeo — which are among the most commonly used by people looking up personal information. That is a notable gap.
Privacy Reports and Dashboard: Incogni vs DeleteMe Compared
DeleteMe produces privacy reports in PDF format. They are detailed, well-designed, and feel like a real deliverable — a document you can reference. Reports arrive quarterly. The premium feel reflects a higher-quality product overall.
Incogni sends report updates via email using a standard template — less impressive as a deliverable. However, Incogni’s dashboard does something DeleteMe’s does not: it includes dynamic filters that let you sort removal requests by threat level (low, medium, high), request status (in progress, completed, suppressed), and database type. This granular view is genuinely useful for users who want to assess which types of exposure matter most. Incogni also updates its dashboard monthly rather than quarterly — more frequent visibility into progress.
Dashboard updates: Incogni 12 times per year, DeleteMe 4. If you want more frequent insight into what is being removed and what remains, Incogni has the advantage here.
DeleteMe Features That Incogni Doesn’t Have
Custom Removal Requests. This is one of DeleteMe’s strongest differentiators. From within the DeleteMe dashboard, you can perform a search and manually flag results you want removed. Their team will then handle those custom removals on your behalf. Incogni does not offer this feature. If you find a specific listing that you know contains your information and you want it taken down, DeleteMe gives you a direct path to request that. Incogni does not.
Email Masking Tool. DeleteMe includes an email masking tool that creates disposable email addresses — useful for signing up for services without exposing your real email address to further data collection. Not everyone will use this, but for privacy-conscious users it is a genuine add-on. Incogni does not include this.
Where Incogni Beats DeleteMe
Incogni vs DeleteMe Pricing
This is Incogni’s strongest argument and, for many people, the deciding factor.
| Plan | Incogni | DeleteMe |
|---|---|---|
| Individual — Annual | $6.49/month ($77.88/year) | $10.75/month ($129/year) |
| Individual — Monthly | $12.98/month | Not available |
| Family Plan | $16.49/month | Significantly higher |
DeleteMe only offers annual plans. There is no monthly option. If you want to trial the service before committing to a year, you cannot do that with DeleteMe — you are paying upfront for 12 months.
Incogni offers both monthly and annual billing. At $12.98/month on the monthly plan, you can test it for one or two months, evaluate the results, and cancel if it does not meet your expectations. For someone new to data broker removal who is not sure they actually need the service, that flexibility removes significant financial risk.
Incogni International Coverage vs DeleteMe US-Only
DeleteMe is currently US-only. Incogni works for users in the US, the UK, the EU, Canada, and several other international markets.
If you live outside the US, this is not a comparison — Incogni is simply the only option of the two that is available to you. This is Incogni’s most decisive advantage for a significant portion of the global audience searching for data broker removal.
Incogni Dashboard Update Frequency
Monthly updates from Incogni versus quarterly from DeleteMe means you get three times more visibility into what is being removed throughout the year. For users who actively monitor their removal progress, this is a meaningful quality-of-life difference.
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Who Should Choose DeleteMe
You are in the US, you have the budget, and you want the most comprehensive, accurately targeted data broker removal available. 750+ sites covered, a premium report experience, custom removal requests, and email masking make it the better overall product. Annual commitment only — no monthly option.
Read our full DeleteMe review.
Who Should Choose Incogni
You are on a budget, you want a monthly plan without an annual commitment, or you live outside the US. At $6.49/month annually or $12.98/month on a flexible plan, it is a good data broker removal service at a price that makes it accessible. Not as comprehensive as DeleteMe, but covers territory DeleteMe does not reach in terms of private marketing databases and international availability.
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Read our full Incogni review.
Frequently Asked Questions About Incogni vs DeleteMe
Is Incogni as good as DeleteMe for data broker removal?
Incogni is a good data broker removal service but not as good as DeleteMe overall. DeleteMe covers 750+ sites versus Incogni’s 159, produces more accurate removals through more detailed onboarding, offers custom removal requests, and provides higher-quality PDF reports. Incogni wins on price at $6.49/month annually versus $10.75, flexibility with monthly plans, international availability outside the US, and monthly dashboard updates versus DeleteMe’s quarterly.
Does DeleteMe offer a monthly subscription plan?
No. DeleteMe only offers annual subscriptions at $10.75 per month, billed as $129 per year. There is no monthly plan option. If you want to trial data broker removal without committing to a full year, Incogni’s monthly plan at $12.98 per month with the ability to cancel at any time is the better option.
Does Incogni remove data brokers outside the US?
Yes. Incogni is available in the US, UK, EU member states, Canada, and other international markets. DeleteMe is currently available to US users only. For anyone outside the United States, Incogni is the only realistic option between these two services.
How long do DeleteMe and Incogni take to show results?
Both services take approximately one week to produce an initial report after signup. DeleteMe’s first report reviewed 3,610 listings and removed from 57 in our testing. Incogni sent 123 requests and completed 60. Both require ongoing subscriptions as data broker sites regularly rebuild profiles after removal.
Is DeleteMe worth the extra cost over Incogni?
DeleteMe costs more because it covers more sites (750+ vs 159), conducts more targeted, accurate removals through detailed onboarding, offers custom removal requests that Incogni does not, and includes an email masking tool. The premium reflects a more comprehensive and better-executed service.
How many data broker sites does DeleteMe remove vs Incogni?
DeleteMe covers 750+ data broker and people-search sites. Incogni covers 159 data broker sites at the time of this review. There is partial overlap — each service covers some sites the other does not — but DeleteMe’s coverage is significantly broader. Incogni covers some private marketing databases that DeleteMe does not, but misses some high-profile people-search sites including Radaris and Spokeo.
Why did DeleteMe remove fewer listings than Incogni in testing?
DeleteMe reviewed 3,610 listings and removed from 57. Incogni sent 123 requests and completed 60. Despite Incogni completing slightly more removals numerically, DeleteMe’s removals are considered more accurate because DeleteMe asked for significantly more personal information at signup — including past addresses and all email addresses — building a precise profile of who Brandon King actually is. Incogni’s shallower onboarding means some of its 60 removals may have been for different people with the same name. Quality of removal matters alongside volume.
Should I use Incogni, DeleteMe, or Aura for data removal?
Choose DeleteMe if you are in the US and want the most comprehensive data broker removal with the highest site coverage and most accurate removals. Choose Incogni if you are on a budget, want a monthly plan, or live outside the US. Choose Aura if you want data broker removal plus complete identity theft protection — credit monitoring, dark web scanning, fraud alerts, and up to $5M insurance. Neither Incogni nor DeleteMe protects you from what happens when someone uses your data. Aura does.
Final Verdict: Incogni or DeleteMe?
Both services work. Both remove your personal information from data broker sites. Neither is a scam.
The choice comes down to your situation: if you have the budget and want the most complete, accurate data broker removal available, DeleteMe is the better product. If the annual commitment and higher price are barriers — or if you live outside the US — Incogni is a legitimate, good-value alternative that gets the job done.
Whatever you choose, using a service is significantly better than attempting this manually. Doing it yourself would take months of finding listings, submitting removal requests, following up with reluctant sites, and repeating the whole process when your information inevitably reappears.
For complete identity protection beyond broker removal: Consider Aura — data broker removal plus credit monitoring, dark web scanning, fraud resolution, VPN, antivirus, and up to $5M in insurance.
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