Incogni vs DeleteMe vs Aura — Which One Actually Removes Your Data? (2026)

TL;DR

DeleteMe is our pick for dedicated data broker removal. It scans the most sites and reviews each result before acting — so when it says something was removed, we verified it was actually gone. Aura is the better choice if you want removal bundled with full identity theft protection (credit monitoring, dark web alerts, $1M insurance). Incogni sends the most removal requests, but volume is not the same as accuracy — one tester got 500+ requests, which is hard to justify for a single person.

Save 20% on DeleteMe →

You Should Get DeleteMe If:

• You want the broadest removal coverage — 986 data broker sites, more than any competitor
• You want someone reviewing each result before acting — not just firing off automated requests
• You prefer quarterly reports you can verify yourself to confirm listings are actually gone
• Accuracy matters more than speed — you care that the removed listing was genuinely yours
• You are based in the US and want a process built on judgment calls, not just automation
• You are willing to pay $10.75/month for the confidence that every removal was real

Save 20% on DeleteMe →

You Should Get Incogni If:

• Budget is your priority — $7.99/month is the cheapest option in this comparison
• You want removal requests going out within minutes of signing up
• You live outside the US — Incogni covers the UK, EU, Canada, and more where the others do not
• You want a fully hands-off experience with zero reports to read or decisions to make
• You already have identity theft protection elsewhere and want a cheap dedicated removal add-on
• You accept that the removal count will look inflated and that there is less verification behind each request

Save 60% on Incogni →

You Should Get Aura If:

• You do not already have credit monitoring, dark web scanning, or identity theft insurance
• You want data broker removal plus full identity protection under one subscription for $12/month
• You want three-bureau credit monitoring on every plan — not gated behind a premium tier
• You need $1M identity theft insurance per adult and 24/7 US-based support
• You care about what happens after your data has already been copied, sold, and leaked beyond broker sites
• You want the most comprehensive approach — this is what we personally use after testing everything on this page

Save 68% on Aura →

60-day money-back · Cancel anytime

Incogni vs DeleteMe vs Aura: At a Glance

Incogni vs DeleteMe vs Aura Features Compared

The Problem With Counting Removal Requests

Here is what most comparison articles get wrong: they line up the number of sites each service covers, rank them highest to lowest, and call it a day. But the number of removal requests a service sends is not the same as the number of threats it eliminates.

One of our testers received over 500 removal requests from Incogni in under a year. Five hundred. For one person.

Your information is out there — we know that. But on 500 unique sites that each pose a genuine risk? That math does not add up.

Think of it like event security. One company runs every attendee through a metal detector and, if it beeps, a person checks — was it a belt buckle, a pacemaker, or an actual weapon? They only flag real threats. Another company automatically ejects everyone the detector beeps on. No follow-up, no judgment call. Sure, the second company can claim they ejected more people. But they cannot say they caught more actual threats — because nobody checked.

That is the fundamental difference between DeleteMe and Incogni. DeleteMe scans more sites and evaluates what it finds. Incogni fires off requests at scale and presents the volume as value. There is a reason Incogni leans heavily on monthly billing — if they can show you a big number of actions every month, you feel like you are getting your money’s worth. And they are doing those things. It is just a stretch to believe that the average person has 500 genuinely dangerous profiles spread across the internet.

DeleteMe: More Sites, More Scrutiny

DeleteMe covers 986 data broker sites — the most in this comparison. But the number that matters is not how many sites it scans. It is what happens after the scan.

When DeleteMe finds your information on a broker site, a real person looks at it. They determine whether that listing is actually you — not someone with a similar name three states over — and whether it represents a genuine threat. Only then does a removal request go out.

We tested this. We went back to sites where DeleteMe reported our data as removed and checked for ourselves. The listings were gone. That kind of follow-through is what separates a service you trust from a service that just sends emails into the void.

The trade-off is speed. DeleteMe works on a report cycle — you get quarterly updates showing what was found, what was removed, and what changed. It is not instant. If you want something firing off requests within minutes of signup, that is Incogni’s territory. But if you want to know that the removal was real and the listing was actually yours, DeleteMe earns the extra $3/month over Incogni.

Incogni: Fast, Cheap, and Running Up the Score

Incogni does exactly what it promises. You enter your information, and removal requests start going out within minutes. No waiting, no reports to read, no decisions to make. It is the most hands-off option in this comparison.

At $7.99/month, it is also the cheapest. And it has one advantage that genuinely matters: Incogni works internationally. DeleteMe and Aura are US-focused. Incogni covers the US, Canada, UK, all 27 EU countries, and more. If you live outside North America, this may be your only option.

The issue is what those numbers actually represent. Incogni does not differentiate between a listing that is genuinely yours and one that belongs to someone with a similar name in a different city. It does not evaluate whether a particular listing poses any real risk. It sends the request regardless — and counts it.

That approach creates an impressive-looking dashboard. Every month, you log in and see dozens of new actions taken on your behalf. It feels productive. But when you dig in, a meaningful chunk of that activity is noise — requests for profiles that were never really yours, or sites so obscure they were never going to surface in a Google search anyway.

Incogni is not doing anything dishonest. It is removing the things it says it is removing. The question is whether those things needed removing in the first place — and whether anyone bothered to check.

Aura: Why It Is Still in This Conversation

Fair question: if Aura covers the fewest broker sites, why include it?

Because the other two services solve only half the problem.

DeleteMe and Incogni remove your listings from data broker sites. That is valuable — it limits what someone can find about you on Google. But if your email credentials were leaked in a breach, or your Social Security number is circulating on the dark web, or someone opens a credit card in your name at 2am on a Sunday — no data broker removal service on earth helps with that.

Aura does. Its data broker removal covers 200+ sites and runs quietly in the background. But that is just one piece. The rest of the package is why we keep recommending it:

• Three-bureau credit monitoring on every plan — not gated behind a premium tier
• Dark web scanning that caught three leaked credentials our other test services missed entirely
• Financial account monitoring — bank accounts, credit cards, investments
• $1M identity theft insurance per adult
• 24/7 US-based support — we called at midnight on a Friday, reached a real person in under a minute, and they followed up a week later without us asking

If you are paying a company to get your name off people-search sites, you should seriously consider whether you also need protection from what happens when that data has already been copied, sold, and leaked. That is the argument for Aura — not removal volume, but what happens after the data is already out there.

Frequently Asked Questions

Which data broker removal service sends the most removal requests?

Incogni — by a wide margin. One of our testers received over 500 removal requests in under a year. But that number includes profiles belonging to people with similar names, listings on low-risk sites, and removals that were never verified as belonging to the actual user. DeleteMe scans more sites (986 vs 420+) but filters each result before acting, which means fewer requests but higher confidence that each one mattered.

Is Incogni or DeleteMe better for data broker removal?

It depends on what you value. DeleteMe delivers fewer removal requests, but each one has been reviewed and verified. In our testing, listings DeleteMe reported as removed were actually gone when we checked. Incogni delivers more requests faster, but without the same level of scrutiny. At $10.75/month vs $7.99/month, the gap is $3 — a small premium for knowing the work was done right.

Why does Aura cover fewer data broker sites than DeleteMe or Incogni?

Aura is built around identity theft protection, not standalone removal. Its 200+ broker sites represent the highest-risk targets. The rest of Aura’s value — credit monitoring across all three bureaus, dark web alerts, financial account monitoring, $1M insurance, 24/7 support — protects you from threats that removal services cannot address. If your credentials were leaked in a breach, no amount of broker removal undoes that.

Can I use DeleteMe and Aura together?

Yes. Some users pair DeleteMe (986 sites, verified removal) with Aura (credit monitoring, dark web alerts, insurance). The two solve different problems: DeleteMe limits what is findable about you online, Aura protects you when that data has already been stolen or leaked. If budget allows, this combination is the most comprehensive approach.

Is Incogni worth it at $7.99 per month?

As a budget option, yes — with caveats. Incogni is fast, fully automated, and the only service in this comparison that works internationally. But its inflated removal count can create a false sense of security. If you already have identity protection elsewhere and want a cheap dedicated removal add-on, Incogni fits. If this is your only line of defense, the extra $3/month for DeleteMe’s verification is worth it.

Which service is best for people outside the United States?

Incogni. It covers the US, Canada, UK, all 27 EU member states, and several additional countries. DeleteMe and Aura are primarily US-focused. For anyone in Europe, the UK, or Canada, Incogni is likely the only viable option among these three.

Final Verdict

The real comparison is not site count. It is what happens after the scan.

Incogni scans and fires. DeleteMe scans, evaluates, and fires. Aura scans, fires, and then keeps watching for the threats that broker removal cannot touch.

For dedicated removal: DeleteMe. For budget removal or international coverage: Incogni. For removal plus full identity theft protection: Aura.

If you want to handle some of this yourself first, our guide walks through how to opt out of the 15 biggest data broker sites manually — useful context for understanding what these services automate.

Save 20% on DeleteMe →

Related: Best data broker removal services ranked for 2026